Hello to you all,
thank Antonello Muroni for giving me the opportunity to speak with you five minutes, I greet Stephen Lubrano, Giorgio and Franco Maccioccu Cuccureddu (which I hope there is not still have with me. I remember the connection to the TV for freedom during the debate on the luxury tax, Mr I told her that looked like Soru, had to see the face I did).
I speak on behalf of staff and the civic movement to know that I'm doing is called generation Alghero.
It 's a civic movement that comes from the policy that I had as the founder and president of the first circle of freedom in Sardinia. Maybe I will have the opportunity to speak at a later time
talk about tourism, it is spoken very clearly seen that we live in a tourist town that from this resource lives and works. Or at least it should.
He talks a lot but few concrete steps are put into practice. I want to say that many of us fill the mouth of this word that you remember fascinating accounts for 11% of the nost GDP, gross domestic product. It 's a very small percentage, since for them to compare us to Spain for example, the proportion of this sector is around 20%. Some numbers to consider ... ... ... ... ... ... ... last year there State:
· a increase of 40% in Italy via Web purchase of tour packages
· ; More than a third of European travelers book their holidays online, over 50% in Britain and Germany
· ; Tourism accounts for 43% of the Italian e-commerce with
worth € 1.2 billion and an average of 300 € per order
worth € 1.2 billion and an average of 300 € per order
· Per il terzo anno consecutivo le prenotazioni di hotel si
confirm the fastest growing segment of tourism in conveyed
net: +55%
confirm the fastest growing segment of tourism in conveyed
net: +55%
· ; Over 80% of online buyers research the institutional portals.
in national portal italia.it Currently there is no information about our region. If you do only three cases in Cagliari, Mamoiada Guasila.
At government level, in my opinion, is doing very little but to occupy the post of minister is an old acquaintance of mine, Michela Vittoria Brambilla (not to do but if the controversy is Brambilla them is mainly due to the great freedom movement of the circles that have brought to light with Prime Minister Berlusconi)
I am here today to try to plant a seed. I call it the seed of possibility.
Before presenting the idea I want to say also something about the Ryanair case, so that if they have talked a lot, maybe too much some times and some political figures have spoken out of turn. I want to remember one thing: that both profess to Ryanair against state aid (see the controversy with Alitalia andthe Italian government) had the help of the state of Ireland, in 1985 exactly where he was granted the exclusive route for the Dublin-London (Luton) and because of that Oleary has spared to bring the books in court.
Another thing I want to add, or rather make a few comments about some of the myths of low cost and which ones in particular, of Ryanair, based on a focus of Istituto Bruno Leoni www.brunoleoni.it
The myths about low cost
The average price of a ticket with Ryanair is not 5 or 10 euro, but about 38 € . This means that you can buy tickets at € 5 or less, but when you book at the last minute the price exceed 200 €. This mathematical method called applied economics yield management and Ryanair is particularly capable of implement it in your sales system. The yield management ( means the system of management capacity available (hotel rooms, seating in air transport) which aims to maximize el ' optimization turnover. The sales technique that allows you to edit the resulting revenues per unit on the basis of the actual development of demand, increased revenues and achieving the highest possible rate of sales in the year. One of the most obvious is the application of higher prices when demand is high and discounted prices when it is lower. ) is applied not only by the airlines, but also in other service sectors such as hotel chains.
Why Ryanair has lower costs to all companies? What are the costs to those of Ryanair and other airlines?
The CASK, cost per available seat kilometer (this is the measurement that is made in the economic sphere) Ryanair is about 3.5 cents. Easyjet, the first low cost competitor, more than 5 cents, Alitalia and the traditional airlines have a CASK rather than 7 cents. The costs of the traditional airlines are usually more than double to Ryanair.
How can I make such a saving? Maintenance is certainly an important voice, but that's because the Irish company has only one model of aircraft (B737-800). This makes it possible to buy spare parts with economies of scale. Alitalia, until two years ago, had 13 different models. Quest'omogeneità fleet also allows more efficient use of personnel. The costs of pilot training are lower and the flexibility is much greater.
Ryanair employees are much more efficient and have a salary linked to the results. The variable part is very important, while the drive is less than that of other competing companies. The relationship between the number of annual passengers and employees is more than 10000. The traditional companies have a lower index in 1500.
The carrier is able to purchase aircraft in times of crisis with large orders against Boeing. This allowed him to get very low prices with of discounts. On these aircraft the seats are narrow and this allows a further reduction of cost. Of course the journey is more uncomfortable, but maybe the customers are happy to spend less on travel in Italy and Europe for a trip is usually less than two hours. There is also a more limited use of air conditioning and this allows another small saving.
company's fleet low cost is the youngest, on average less than 3 years. These carriers operate aircraft that allow significant fuel savings. The last generation aircraft may consume up to 30 percent less fuel per passenger, compared to some models used by traditional airlines. Whereas The cost of fuel is above 30 per cent of total costs, a savings of 30 percent translates into lower total costs by almost 10 percent.
In traditional airlines catering is usually a cost (although many companies are changing their strategy), while carriers low cost became an additional source of revenue. The same luggage is a billing revenue for companies such as Ryanair or Easyjet, but at a cost for full service carriers. The so-called ancillary revenues now exceed the 15.10 percent of total revenues of low-cost airlines.
Ryanair also uses a very aggressive strategy. If a route is not profitable, there is no problem to remove it. If load factor are not satisfactory, the company decided to move its aircraft.
The problem of subsidies and regional airport
One last point is the most controversial: those on benefits or regional airport. One must distinguish between the different companies low cost , because it is wrong to think that there is only one business model. Ryanair uses secondary airports, and Easyjet is usually the main ones. The "problem" therefore concerns the Irish company.
Many secondary airports are discounts on airport charges in case the carrier Ryanair to transport a certain number of passengers per year.
must distinguish four cases:
If the airport was privately owned, would not trigger the problem, since it would be a contract between two private parties.
When the airport is a public management problem can be born of a grant. If the port is at a loss, the discount to Ryanair actually becomes illegal aid.
If the airport generates profit, there is the problem. An example is the port of Bergamo Orio al Serio, which each year continues to grow and make profits.
A grant different, but that always secondary airports is given by the regions to help develop the routes. This was the case of the Piedmont Region and other Italian regions. These agreements co-marketing , they are actually subsidies to political power and used to have some influence in the choice of airlines. To assign these resources it would take at least a transparent tendering and this has not always been carried out.
In this last type of subsidy has been found dangerous trend. Not only are companies low cost have benefited, as the most recent co-marketing agreement of the Piedmont Region was signed with Alitalia.
The transport crisis is an indubitable fact. The traffic data of almost all airports show a fall of almost 10 percent everywhere in Europe in the first half of 2009.
companies low cost , in this context are those that suffer less the
general decrease in the number of passengers, so that both Ryanair and
Easyjet, the two first low-cost airlines in Europe, have increased the number of passengers in the last 12 months.
Quote Oleary in Ansa reported on 17 November 2009 . "We expect to exceed Alitalia next year to become the airline of Italy's number one '. It 'an estimate of the AD Ryanair. Michael O'Leary said he presented in Rome today the opening of two new routes from Rome-Ciampino to Krakow and Seville, which will start in March 2010. Ryanair's traffic in Italy in 2009 and 'increased' by 22% to 18 million passengers a year in which it is expected that traffic Alitalia decrease of 23% to 18 million passengers'
The Prog. UGO ARRIGO , professors was a public finance and the theory of collective sclete at the Faculty of Milan Bicocca said: " So far my comment to forecasts of O 'Leary. But I would add that if we do best accounts, already very short on Alitalia Ryanair could be victorious in the competition to those who carry more passengers. It is in fact a competition that is played on three separate races, a triatlhon, corresponding to the three business segments which make up the passenger: (1) the domestic transport, which has been open since 1997, (2) transport International intra-EU, which is liberalized before 1997, (3) non-EU transport (mainly the intercontinental) that is not liberalized.
The difference between the two carriers is that Alitalia play all three races while Ryanair can only play the first two. How many of the 21 million passengers in 2009, Alitalia will be transported by segments on which Ryanair is not eligible to compete? You can do a calculation on the seats offered in the year, adding the intercontinental non-EU Europe, about three million. With a load factor of 75% corresponds to 2 million 250 thousand passengers, with a load factor of 80% to 2.4 million. Of the 21 million passengers expected to Alitalia in 2009, as a result, those intra-European routes are deregulated 18.6000000-18.8000000, little more than a number of passengers Ryanair, and it is perhaps this fact that Alitalia was referring O'Leary in the comparison.
After my reflections on the Ryanair case, I want to bring to your attention 'idea that I propose, which is very simple, easy to implement, but it is cheap be of benefit especially important and lasting.
a tourist town, first of all to be really, must above all believe in it, not just the administration but above all those who live there, people who live there, people who work there.
Alghero like it or not we miss the culture and tourism. Could you think a man become a priest if he had a religious vocation? Well, it's the same thing that an entrepreneur or even worse, a public administrator to take care of tourism without having precisely the vocation.
The modern concept of culture can be understood as that body of knowledge that are fundamental and which are transmitted from generation to generation. The vocation is a particular sensitivity to a type of life, the person has an innate transport in living a certain kind of life
What I imagine is a real school of training just on culture and tourism. In this school we are open to all, first of all entrepreneurs in this sector together with its collaborators. But also the public, go to teach the tourism culture in schools trying to Vlora by giving examples of what the facts are the other cities tourism that are better than us. Techniques allow us the technical success of the operation by the city administration is a subject which I shall discuss on another occasion. It is now important to introduce this idea and try to put it to work as quickly as possible.
So I wonder and I ask you one thing:
E 'can you believe it is feasible or rather the creation of this permanent school?
E 'may you can tell at this school experience positive and instructive examples of how it approaches the topic tourism?
It 'possible that the local authority (which it is right or left) can make this school?
I think I have shown the best one that is not a proposal to copiright, that there's nobody here I nor to claim paternalistic idea. This is not a simple idea or a hunch is as I said before is the seed of possibility.
I am sure that people here today are morally capable of this proposal and let them all together to give her legs and breath.
I'd also talk about another topic always related to tourism but time is running out and I have benefited too much for your patience. Next time I will have the pleasure and honor to present another competitive advantage to operate here in Alghero, the tourist machine.
Thanks to all and each of you can deliver what was intended.
Fausto Farinelli
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